-“Finally! A twist on a high-fashion ad!”
This is the reaction that I think Stefano Gabbana and Domenico Dolce were aiming for when coming up with this fall/winter ad campaign’ ideas. If this was the reaction they were aiming for, they definitely achieved it and successfully.
What’s even more beautiful about the ads is that they still keep that D&G touch that never goes out of fashion. The ad acts as a beautiful classical Italian movie. Each image tells a story, but leaves a perfect space for personal interpretation. If you look closely and take a moment to check out the details of each scene, each person has a role, each person is using a fascinating facial and corporate expression.
The expression on their faces is what keeps me fascinated. The use of the expression, I think, was something so risky, but so beautifully achieved, that if you think again, few designers, creative directors or fashion houses have taken that risk before, maybe because of the fear of loosing the high-fashion aesthetic. This type of ad is what makes the fashion house unique.
Just a few extra details… They selected their eternal muse as one of the main characters on each scene, Monica Bellucci. And, they’re bringing to the light three more girls for a perfect contrast plus a little touch of drama, Bianca Balti, Kate King and Andreea Diaconu.