The magic of fashion allows us to express our own selves through different trends and pieces including clothes, accessories and basically everything that connects with it. Fashion allows us to play dressing up since we’re kids and it is just a pleasure to do that either if the clothes are new or old, or either if you’re inside a beautiful store or not.
But, what’s the best part? Fashion allows somehow, to be kids again. And that is why the toy and manufacturing companies keep the fashion contacts as top priority. In this case I’m talking about the Mattel Company, pioneers and leaders in the doll market.
What Mattel does, since a couple of years ago is to collaborate with different fashion designers, in a way that they ask the brands or artists to create an special outfit for their iconic product, Barbie.
(Yes, deny it as much as you want but, almost all of us played with these dolls at least once. As much as they criticize the message that it translates, they are legendary and we still stop and stare when we see one.)
For the latest collaboration, Mattel chose the American company, Coach Inc. The new miniature outfit, designed for the ‘New Yorker’ Barbie, is an exclusive combination of the classic trench Tattersall coat, a suede pencil skirt, and a stripped jumper. As we all know, we can never leave the accessories behind. The new Barbie carries a pair of sunglasses, a peep-toe pair of heels and the brand’s iconic duffle bag (in red of course… if you don’t know what I’m talking about start watching the Carrie’ Diaries at CWTV. The fashion references are accurate and easy to remember).
This new Barbie is not only a simple toy, but also a collection piece, and it is now available in all Coach and Mattel stores, in almost every country around the world. This is a message telling you that it is not wrong to grow up!