Spring season is over, but not to far from coming back to the 2014 collections. This doesn’t mean we don’t get to see the blooming flowers around the fashion world right?
Imagine you go to Paris, to Milan, to London or to New York City, with the purpose of attending a Valentino, Dior, Lanvin or Saint Laurent runway show. When you’re almost there you feel this scent or perfume so exquisite, so natural that this smell makes you wonder what’s inside the show. Then, you go inside, ready with your Instagram, so you won’t miss a moment, and you run into this gorgeous and tall wall made out of flowers. You see roses, orchids, daisies, and they’re all real. They are all fresh and full of color. How crazy is that?
But, then you wonder… Who did that? Who was the one in charge of creating such a magnificent piece? Well, this is what this post is about. I’m going to introduce you to the four main artists (and geniuses if I may say) behind the flower art in the runway shows.
The first one is Marc Colle. He was discovered by Dior’s creative director Raf Simmons, after the designer noticed the wonderful plexiglass-encased bouquets pieces presented on the Jil Sander’s fall-winter’ runway show in 2012. After this show, Mr. Colle was requested to create the iconic and legendary flower arch wall at the Dior Haute Couture fall-winter 2012 show. Since that moment, Colle has worked with Dries van Noten, Ann Demeulemeester and Hermes.
The second is Rambert Rigaud. First hired as a flower artist by the Valentino’s creative directors, Maria Grazia Chiuri and Pierpaolo Piccioli, the former atelier director, and owner of Rambert Rigaud Fleuriste, was the artist in charge of decorating the label’s party at the Hotel Solomon de Rothschild in Paris for the fall-winter 2013′ inauguration event. Mr. Rigaud created white and blue flower arrangements, placed in Delft vases, channeling the 17th century Dutch painting style vision that the designers had in mind.
The third is Raquel Corvino. While Miss Corvino was still in college, the artist was assigned to create the flower arrangements at the Mercer Hotel in Soho. Coincidentally, short after this assignment was completed, the Rem Koolhaas-designed Prada store opened in front of the hotel making itself aware of the flower pieces. Soon, Miss Corvino was hired to create the flower art for a private dinner that Miuccia Prada hosted at the same hotel. Since then, Miss Corvino has been working with different labels including The Row, Chloé, Helmut Lang, Louis Vuitton and Theory.
And last, but not least, Thierry Boutemy. Mr. Boutemy was the artist in charge of the flower art in the acclaimed film, “Marie-Antoinette” by the director Sofia Coppola. After his amazing work, Mr. Boutemy was called to work with well-recognized photographers and magazines such as Mario Testino and Vogue USA.
I hope you enjoyed the post. All the information was taken from the article, “In Bloom: 4 Florists Behind Some of Fashion’s Most Dramatic Sets” by Suleman Anaya of the Business of Fashion.